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Deja Vuesday: “Here’s what’s happening this holiday season”
Deja Vuesday where you can visit a gently-used, recycled, and even restyled blog post in case you missed it the first time. It’s even better the second time around. Without further ado, for Deja...
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May your week-after-Christmas be merry & bright.
Okay, you’re busy right now. But here’s several email subject lines, blog entries, FB status updates, or even just tweets if that’s all you can manage at this point, that will make your consignment,...
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What If… you didn’t bother tweeting for your shop?
What If… you thought of your consignment, resale, or thrift shop just a little differently in 2012? Would your shop be more successful? More fun to run? Would you find unexpected supporters and fervid...
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What If… you could get some free publicity?
What If… you thought of your consignment, resale, or thrift shop just a little differently in 2012? Would your shop be more successful? More fun to run? Would you find unexpected supporters and fervid...
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Watch as we discover what Pinterest DOESN’T tell you!
We’re developing a Pinterest presence for HowToConsign to make the public more aware of consignment, resale, and thrift shops. Follow along as we build this new venue to promote the resale industry and...
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Some social media things I always wondered about
For your amusement today, some links to info about Facebook, Twitter, and all the other social media out there. Put your feet up and read. 9 Hot Tips for Small Business Marketing on Facebook The 12...
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Here’s an idea: Inspire shoppers!
Yesterday here on Auntie Kate the Blog, we had the grand unveiling of the TGtbT.com Pinterest Board, Halloween in Resale & Consignment. Lots of visuals there to help your thrift, consignment or...
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Now here’s a way to get your consignment shop up & running…
Real-life lesson: A way to get your consignment shop up & running, before you’re even open. I am impressed! Take a look at the web page (singular, at least so far) for 27 Perry then come right back...
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Spend the next 4 days convincing your shoppers.
What will your shoppers be doing on Black Friday and “Small Business Saturday”? If you are like most consignment, resale, and thrifts shops, you’re not looking forward to losing your customers to the...
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Borrow their voice.
Just found a web site merchant to admire. Not because of their products (although I covet quite a few of them) but because of their voice. What’s “voice”? It’s a literary thing: “the quality that makes...
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Before & After: Sure-fire WOM
Everyone loves Before-&-After photos, right? They love them SO much, they forward and share and retweet this category more than any other (well, besides embarrassing photos of celebs.) Fat to...
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The best advertising advice I ever got.
For many years, I wrote a small weekly ad for my consignment shop in our local newspapers. Since I didn’t have a lot of ad money in my shop budget, I had to make every word count. I can see her still:...
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Our behaviour is changing content marketing: here’s how
Found a great article that will help you make decisions about your marketing for your consignment or resale shop. Read it now and come back here….. What can we do, based on this article? 53% of...
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What’s the new HowToConsign Blog all about?
What’s the new HowToConsign Blog all about? Well, that’s easy: ReSell Passing on those possessions you no longer love RePlace Finding experienced possessions to enrich your life ReJoice! Using your...
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Overdosing On Social Networks?
I know that I have some of the earmarks of social network addiction. Especially #1 and #5. Maybe you do too. Is social media addiction interfering with, rather than helping, your consignment or resale...
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Motivate them on the weekend!
When you motivate your followers on the weekend, you build traffic on Monday. And Tuesday. Go ahead. Tweet something to your followers today. Such as: Got it, don’t want it? Want it, don’t got it?...
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Do I blog, Facebook, or tweet that?
It’s all about social media, when you want to motivate those who friend/ follow/ fan you to come in to shop. There’s lots of stuff that you could share online that would polish the reputation of your...
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Do your staffers “share”?
If your consignment, resale or thrift shop uses Facebook to gain attention for the business, do your staffers share these posts with their FB friends? Why not? Of course, you can’t “make” them...
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Inspiration in desk piles.
I’ve been spending the holiday weekend going through and actually DOING SOMETHING ABOUT all the notes and catalog pages and so on on my desk. (Yeh, I know, I’m a bundle of laughs and a real party...
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Is this any way to talk to your friends?
Back in the good old days, our tender eyes were protected from bad words with loads of typographical symbols like Get the %#%& outta my face, you *%#^# and we all understood that. But now, that...
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